Infiniti leverages Cameo for Business for their QX60 launch
INFINITI, the luxury car brand, sought out to create buzz around the launch of their new model, the 2022 QX60. Cameo for Business was at the ready to deliver on a creative campaign and spread awareness in a memorable fashion.
One-of-a-Kind Launch
INFINITI and Cameo for Business executed on a first-to-market campaign that enlisted trusted celebrities to answer user-submitted questions about the 2022 QX60. We created 427 personalized videos, recorded by 5 celebrities over the span of 9 weeks. These were all housed on INFINITI’s landing page and sent to respective inquiring fans.
Results
The campaign exceeded Infiniti’s KPI benchmarks, drove a ton of press, and converted inquirers into interested reservationists via educational yet highly engaging and personalized content.
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